Instagram is one of the most popular social networks of the moment. Like Facebook, it imposes new styles and trends. Lately, you are seeing many publications under the hashtag #NoMakeup, started by Alicia Keys in 2016. Thousands of women publish photographs of themselves without a drop of makeup and show that we can all look beautiful being ourselves.
the pursuit of... ✨✨✨ #mood
How was the #NoMakeup movement born?
Although the beauty industry produces annual profits that exceed the six figures, this movement of women without makeup is gaining more and more followers. The main objective is to love ourselves as we are, regardless of race, age or any factor based on appearance.
#NoMakeup arose from the desire of an increasingly higher number of women to go out without makeup and not be judged for it. This, in turn, caused mutual support among women, because they realized that their value was not based on their appearance, but on their personality.
There’s nothing particularly exciting about this photo. There’s no wow factor. I’m not all dolled up, but my skin isn’t terrible either. Instagram likes extremes. It loves pictures that create a buzz that will get people talking. But, life doesn’t always come with a shareable story.⠀ ⠀ I woke up this morning and showered. I brushed out my super tangled hair and let my dogs out to the bathroom. I heated up leftover rice pudding for breakfast and answered some emails. Rio started barking like crazy, and I asked him to stop. Later I’ll make lunch and dinner. I’ll go to the bathroom and maybe go to the grocery store. I’ll watch some Netflix, answer some more emails and then go to sleep. ⠀ ⠀ Shareable? Not exactly. Relateable? I think so. We all do these things. Yet, we look to social media and feel in inadequate. ⠀ ⠀ Let’s interrupt that for a second, shall we? ⠀ ⠀ What super not Instagram worthy things did you do today? Share below! 👇
Famous Instagrammers like Holly Perkins, founder of the online Women's Strength Nation community; Sophie Gray, social media designer, and Kali Kushner, creator of the Instagram account @myfacestory, in which she documents everything she does to cure cystic acne, support this movement and promoted its resurgence.
"I think that my Instagram has become a platform that many people can identify with. We are tired of seeing perfect faces and bodies that have been retouched. We are retreating: without filters, without surprising angles, and without makeup, "says Kushner.
Inspiring us to be authentic
It is very important that influential people feel impelled to publish their photographs without any type of makeup because in this way they look more natural and more similar to the public that follows them.
I haven't worn makeup in almost 5 months and today I was going to put on some concealer for class. I sat there for a minute before deciding I didn't need it. My spots aren't ugly, they're fierce AF. If someone else thinks otherwise that's their own problem && if this is the "worst" thing I have in my life right now- things are going pretty damn good I'd say.
In this regard, Dr. Anjali Mahto, dermatologist, consultant, and spokesperson of the British Skin Foundation, refers to skin problems (such as Kali Kushner acne, for example) as something very shameful that forces many women to use a large amount of makeup to cover imperfections. "The concern that society and social networks have about body image, as well as the stigmatization of what is considered imperfections, only generates more pressure," she says.
Fortunately, everything is changing thanks to the hashtag #NoMakeup, which gives us a very clear message: it is not necessary to use makeup to look beautiful, as we already are naturally.
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