Meghan Trainor Got a Boob Job Sponsored by a Brand

In-between singing, podcasting, and pooping alongside the dude from Spy Kids, Meghan Trainor does a lot of sponsored content. And why not? She’s got over 18 million Instagram followers and, as we’ve talked about many times on this site, most celebrities are not as obscenely rich as you expect them to be. So, Trainor will shill your laundry products, cosmetics, and cruise ships. Her latest venture? Boob jobs.

Trainor took to Instagram to reveal that she’d undergone a breast lift and augmentation. “I decided to do something just for me,” she said. “After having two kids, living a healthier lifestyle and losing weight, I couldn’t be happier with my decision.”

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A post shared by Meghan Trainor (@meghantrainor)

Honestly, a celebrity being transparent about the cosmetic work they’ve had done is a rarity and a welcome change to the conversation. We all know that the hottest, thinnest, and richest people alive are not that way due to genetics and SPF 50, but talking about it publicly is a treacherous thing because picking apart someone’s appearance typically descends into nastiness and unproductive body-shaming. So, good for Meghan for being like, “Hey, I wanted to make my boobs look nicer after two kids.”

But then she reveals that this is all sponsored content. This boob job comes courtesy of Motiva USA, a breast implants company with a new line of products to promote. Trainor is now a #MotivaPartner and will “be sharing more about my journey in the next couple of weeks, but if you’re motivated to make a change of your own, head to motivausa.com/meghan for an exclusive offer and all the info you need to find a Motiva board-certified plastic surgeon near you.”

According to a press release, Trainor is now in a partnership with Motiva Implants. “We could not be more thrilled to partner with Meghan Trainor, an artist who echoes the sentiments we hear from millions of women around the world who choose Motiva for their breast augmentation,” said Juan José Chacón-Quirós, Founder of Establishment Labs.

This is one of the weirder instances of sponcon I’ve ever witnessed. I’ve seen people shilling for botox and fillers, but implants is a new one. The post is also, frankly, deliberately vague. Did Motiva pay for her implants and surgery, or did they hear that she’d gotten the work done and decided to join forces? A lot of influencers are wilfully obtuse in their disclaimers, despite FCC guidelines telling them to do otherwise, and this feels a lot like that. The website linking to her ‘story’ isn’t much clearer. But you can register for a special offer and $250 gift card for breast augmentation surgery when you register via this Grammy-winning hitmaker! What a steal.

It speaks to the capitalistic hellscape we live in that a company that makes breast implants gets to do special voucher deals, sponsored content, and celebrity brand partnerships. Implants remain a controversial issue, and not just because of the extensively documented complications that can arise from having a foreign object placed inside your body.

I’m less interested in questions of how Trainor, whose entire celeb image is of curvy girl self-confidence, getting surgery and promoting it as just another cool product for her fans to swallow up. I don’t think she sees this as any different from selling laundry sheets, which is the more fascinating and problematic detail in my eyes. When everything becomes just another way to make money, to get your bag regardless of ethics or reason, why not treat a boob job like the next special deal on QVC?

We’re under enough smothering pressure from the beauty industry to buy, buy, buy endless products and get-hot-quick schemes in order to keep up with ever-impossible standards. Cosmetic augmentations are now so commonplace that our local malls and shopping centres are full of Botox specialists. We plead with the entertainment world to give us a sliver of transparency but when they do it’s just so they can sell us even more damaging crap and dress it up as empowerment. What you do with your own body is your business, but making those independent choices amid a sea of greed, lies, and destructive misogyny is exhausting.

And all of it can be repackaged as ‘loving yourself’ by the “All About That Bass” lady. Yikes. Just throw me into the sea already.